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You Got It.

By on Sep 10, 2015 in Uncategorized | 0 comments

(11 November 2015) Founding or re-energizing a business?

You’re in the right place. I’m here to help business owners drive short- and longer-term revenue with measurable branding, marketing, and sales strategies; and do-able tactical options.

For those who need a trusted confidant to look them in the eye, listen deeply,
and provide actionable perspective based on their style and point of view.

And for those who need a ‘you got it’ resource they can count on to respond
to them; and help them hit their numbers.

I’m Tom Lanen, and I’d love to hear from you. +1 (508) 951-0130

Minimum Viable Brand Canvas (Downloadable)

By on May 7, 2015 in Innovation, Lean Startup, Minimum Viable Brand | 0 comments

At the heart of the lean go-to-market model, whether startup or enterprise, is the Lean Business canvas. An actionable living document, it takes the place of “the perfect business plan” used by traditional stealth mode-type startups — with the clear understanding that in early stages ‘done’ is far more preferable than ‘ideal.’

Its goal is to support the minimum viable product at the center of the lean business by adding emotive dimension that yields “the only” status — key to qualifying for branded value (profit) margins.

Please click > below to view the Thomas Marketing Services “Lean Movement” business canvas, which you’re welcome to use as you’d like.

If you’d like to chat about getting the most from it, your call is always welcome: (508) 233-2105

Guest Post: ‘Live, Protect + Strengthen the Brand’

By on May 1, 2015 in Lean Startup | 0 comments

By Bill Carew, Ovation Benefits Group
[From a post that first appeared in the Ovation Nation Blog in 2012.]

I have always been infatuated with the power of strong brands. Since we started this business 10 years ago, we tried to build an organization—and a brand—that reflected who we were as individuals and what we thought our customers valued the most:

– Image
– Integrity
– Service
– Creativity
– Commitment
– Innovation
– Excellence
– Positive Energy
– Passion
– Personality

I learned to appreciate the power of the brand by working with branding guru Tom Lanen of Thomas Marketing Services Corporation, who taught me about brand equity and the need to constantly and continuously protect and preserve and strengthen your brand. “Protect it at all costs” …