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Strategic Brand, Marketing & Social Media Coaching

By on Oct 3, 2016 in Brand, Branding, Coaching, Content, Corporate, Freelance Writing, Innovation, Marketing, Mentoring, Strategy | 0 comments

Tom Lanen, 2016 Thomas Marketing Services CorporationHello! After 27 years’ running a full service brand, design, advertising and digital agency, my role has evolved from operations, marketing and creative management to that of coach and mentor for business people who want to implement or enhance an internal marketing capability, including establishing brand, marketing, and social media strategies from which all tactics emanate and create sustainable traction.

I also help businesses with an existing marketing function kick it up a level to hit their numbers and create brand momentum.

Tom Lanen Brand Coach & Advisor Resume 10.16

Click the > button below for more information or call me, Tom Lanen, to talk about how we can help you get it done. (508) 951-0130.
For Seniors Who Surf iPad training information, please call 508 951-0130.

Guest Post: ‘Live, Protect + Strengthen the Brand’

By on May 1, 2015 in Lean Startup | 0 comments

By Bill Carew, Ovation Benefits Group
[From a post that first appeared in the Ovation Nation Blog in 2012.]

I have always been infatuated with the power of strong brands. Since we started this business 10 years ago, we tried to build an organization—and a brand—that reflected who we were as individuals and what we thought our customers valued the most:

– Image
– Integrity
– Service
– Creativity
– Commitment
– Innovation
– Excellence
– Positive Energy
– Passion
– Personality

I learned to appreciate the power of the brand by working with branding guru Tom Lanen of Thomas Marketing Services Corporation, who taught me about brand equity and the need to constantly and continuously protect and preserve and strengthen your brand. “Protect it at all costs” …