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You’ve Got It.

By on Sep 10, 2015 in Uncategorized | 0 comments

Starting a business or jump-starting a mature one that’s stalled?

You’re in the right place. I’m here for business owners who need to drive revenue with measurable marketing, sales, and branding strategies. For those who prefer a “you got it” attitude to “you must do this” dictates.

For those who need a trusted confidant to look them in the eye, listen deeply, and provide actionable perspective based on their style and point of view.

And for those who need a resource they can count on to offer affordable and do-able marketing options — digital and analog — to get to their revenue goals. Because that’s what it’s all about.

I’d love to hear from you. You’re welcome to call me, Tom Lanen, at (508) 951-0130 in confidence and without obligation.

Minimum Viable Brand Canvas (Downloadable)

By on May 7, 2015 in Innovation, Lean Startup, Minimum Viable Brand | 0 comments

At the heart of the lean go-to-market model, whether startup or enterprise, is the Lean Business canvas. An actionable living document, it takes the place of “the perfect business plan” used by traditional stealth mode-type startups — with the clear understanding that in early stages ‘done’ is far more preferable than ‘ideal.’

Its goal is to support the minimum viable product at the center of the lean business by adding emotive dimension that yields “the only” status — key to qualifying for branded value (profit) margins.

Please click > below to view the Thomas Marketing Services “Lean Movement” business canvas, which you’re welcome to use as you’d like.

If you’d like to chat about getting the most from it, your call is always welcome: (508) 233-2105

Guest Post: ‘Live, Protect + Strengthen the Brand’

By on May 1, 2015 in Lean Startup | 0 comments

By Bill Carew, Ovation Benefits Group
[From a post that first appeared in the Ovation Nation Blog in 2012.]

I have always been infatuated with the power of strong brands. Since we started this business 10 years ago, we tried to build an organization—and a brand—that reflected who we were as individuals and what we thought our customers valued the most:

– Image
– Integrity
– Service
– Creativity
– Commitment
– Innovation
– Excellence
– Positive Energy
– Passion
– Personality

I learned to appreciate the power of the brand by working with branding guru Tom Lanen of Thomas Marketing Services Corporation, who taught me about brand equity and the need to constantly and continuously protect and preserve and strengthen your brand. “Protect it at all costs” …