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Boston-Based Freelance Writing & Marketing

By on Sep 14, 2016 in Brand, Branding, Content, Corporate, Freelance Writing, Human Resources, Innovation, Marketing, Startup, Turnaround, Uncategorized | 0 comments

Tom Lanen, 2016 Thomas Marketing Services CorporationHello! After 27 years’ running a full service brand, design, advertising and digital agency, I’ve come full circle, and now offer freelance content and technical writing; and marketing advisory services and resources.

My core ability is creating understanding across technical and non-technical audiences of all ages, while maintaining key technical context.

Tom Lanen Resume

I’m actively taking on writing and editing assignments for sales, marketing, human resources, and corporate:
• Web Content: Articles, Pages & Blog Posts
• Brochures, Videos
• Manuals – User, Employee, Technical
• Direct Marketing: Permission-Based Email, USPO Mail

….. ready to work through the night tonight to get your project off your desk and into the ‘done’ column.

Click the > button below for more information or call me, Tom Lanen, today for a fast quote. (508) 951-0130.
For Seniors Who Surf iPad training information, please call 508 951-0130.

Guest Post: ‘Live, Protect + Strengthen the Brand’

By on May 1, 2015 in Lean Startup | 0 comments

By Bill Carew, Ovation Benefits Group
[From a post that first appeared in the Ovation Nation Blog in 2012.]

I have always been infatuated with the power of strong brands. Since we started this business 10 years ago, we tried to build an organization—and a brand—that reflected who we were as individuals and what we thought our customers valued the most:

– Image
– Integrity
– Service
– Creativity
– Commitment
– Innovation
– Excellence
– Positive Energy
– Passion
– Personality

I learned to appreciate the power of the brand by working with branding guru Tom Lanen of Thomas Marketing Services Corporation, who taught me about brand equity and the need to constantly and continuously protect and preserve and strengthen your brand. “Protect it at all costs” …