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Think of me as your brand marketing GPS.

By on Apr 27, 2017 in Brand, Coaching, Innovation, Marketing, Mentoring, Strategy | 0 comments

Tom Lanen, 2016 Thomas Marketing Services CorporationHello! I’m Tom Lanen, and I offer strategic inbound & outbound marketing, and coaching including social media.
My sweet spot is helping startups and small business owners who’d probably rather not be doing marketing, but who don’t yet have in-house staff or whose capabilities are stretched thin. I help them define, plan, and hit their numbers via best practices marketing and sales process, and technology.
And, as needed, help get it done.

Click the > button below for more.
 

Al Baier’s Business Gift To Me: A Profound Life Lesson

By on Apr 25, 2017 in business, Marketing, Parenting, Strategy |

Every so often there’s an article enumerating “The 10 Most Important Things I’ve learned in Business.” Inevitably it starts with #1: “I learned Excel.”

Well, I’m as big a sucker for these lists as the next guy, and always scan them for tidbits o’ wisdom. And sure, learning Excel is probably one of them.

Oddly though, I’ve never seen the one lesson I’ve always considered most important in my business life … please click > below to read more

Brand, As It Should Be

By on Mar 2, 2017 in Brand, Coaching, Marketing, Mentoring, Strategy |

I’ve just completed my first significant assignment solely as a strategy and brand coach, versus the full-service ad agency guy I’ve been throughout my career. When I took the assignment, I expected it to be routine: the charge was to help re-establish a mid-technology B2B brand, and the beginnings of a marketing program — right in my wheelhouse. But, while one of my primary goals was to encourage the client’s staff to take over content and social media creation, I expected resistance, and thought I’d still have to be part of the tactical team.

Then I met the young stakeholders of this Austrian mid-technology business, and they stepped-up and took full ownership of the brand. I was delighted … click > below to read more

Guest Post: ‘Live, Protect + Strengthen the Brand’

By on May 1, 2015 in Lean Startup | 0 comments

By Bill Carew, Ovation Benefits Group
[From a post that first appeared in the Ovation Nation Blog in 2012.]

I have always been infatuated with the power of strong brands. Since we started this business 10 years ago, we tried to build an organization—and a brand—that reflected who we were as individuals and what we thought our customers valued the most:

– Image
– Integrity
– Service
– Creativity
– Commitment
– Innovation
– Excellence
– Positive Energy
– Passion
– Personality

I learned to appreciate the power of the brand by working with branding guru Tom Lanen of Thomas Marketing Services Corporation, who taught me about brand equity and the need to constantly and continuously protect and preserve and strengthen your brand. “Protect it at all costs” …