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Lean Branding Programs for Startup & Enterprise Entrepreneurs

By on May 1, 2015 in Lean Innovation | 0 comments

Thomas Marketing Services’ TMS MVB™ programs help lean and enterprise entrepreneurs and innovators rapidly develop a minimum viable brand
an engaging ‘story’ and brand messaging platform that anchors the emerging lean go-to-market model.

With core deliverables in 5-7 weeks, these programs yield an actionable strategic framework upon which you can formulate, measure, and refine operational, product design, and marketing tactics on the fly; and unify stakeholders, all eyes on the prize.
Click > below to read more

The TMS MVB™ Journal starts below
Sunset in the Gulf of Maine — 27-hour sail from Scituate to Monhegan.
The adventure starts >

Minimum Viable Brand Canvas (Downloadable)

By on May 7, 2015 in Innovation, Lean Startup, Minimum Viable Brand | 0 comments

At the heart of the lean go-to-market model, whether startup or enterprise, is the Lean Business canvas. An actionable living document, it takes the place of “the perfect business plan” used by traditional stealth mode-type startups — with the clear understanding that in early stages ‘done’ is far more preferable than ‘ideal.’

Its goal is to support the minimum viable product at the center of the lean business by adding emotive dimension that yields “the only” status — key to qualifying for branded value (profit) margins.

Please click > below to view the Thomas Marketing Services “Lean Movement” business canvas, which you’re welcome to use as you’d like.

If you’d like to chat about getting the most from it, your call is always welcome: (508) 233-2105

Guest Post: ‘Live, Protect + Strengthen the Brand’

By on May 1, 2015 in Lean Startup | 0 comments

By Bill Carew, Ovation Benefits Group
[From a post that first appeared in the Ovation Nation Blog in 2012.]

I have always been infatuated with the power of strong brands. Since we started this business 10 years ago, we tried to build an organization—and a brand—that reflected who we were as individuals and what we thought our customers valued the most:

– Image
– Integrity
– Service
– Creativity
– Commitment
– Innovation
– Excellence
– Positive Energy
– Passion
– Personality

I learned to appreciate the power of the brand by working with branding guru Tom Lanen of Thomas Marketing Services Corporation, who taught me about brand equity and the need to constantly and continuously protect and preserve and strengthen your brand. “Protect it at all costs” …