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Tom Lanen|Client List

Tom Lanen Leading Global Marketing Summit 2017 Austria

I recently moderated a global marketing summit for Dewetron, a leading Austrian producer of end-to-end test and measurement systems marketed globally to transportation, power, and allied categories.

I founded Thomas Marketing Services in ’89 as freelance writer and marketing project manager, and over the next couple decades my marketing, creative and technology teams evolved into a full service integrated brand, design, advertising, and digital marketing firm, 18 people strong (plus a large vetted network of outsourced creative, marketing, technology professionals), with annual revenues to 7 figures; and profitable.

Career clients have included the Velcro Group – global businesses for 17+ years with Tom Potterfield, Dick Kuhl, and Lorrie Piper; Thermo Fisher Scientific – 3 businesses over 15 years with Kim Baltier, Patricia Harris, Denise Boyd, and Sharon Halter; Ovation Benefits Group – 15 years with brothers Bill and John Carew, and principal Brian Driscoll); and Boston Whaler, LoJack and Keurig with Dave Manly, a true gentleman, and one of the most brilliant marketers and strategists I know; and a friend.

Client List – Just Below

Prior to TMSC, I had stints with several advertising and design agencies, most notably Ingalls Associates (pre-BBDO) in Boston, where I handled the firm’s public utility and energy businesses. I was also very fortunate in my early career to have been mentored by Al Buyer, founder of Alfred S. Buyer Advertising, a pioneer in human resource and recruitment advertising and prince among men.

Today I’m a strategy, brand marketing and social media coach; and a marketing and creative resources connector. I also have many interests among which I divide my professional time including a new podcast and music blog in startup stages, consumer and business technologies, and wellness advocating for older adults and seniors.

Call me most anytime at (508) 951-0130, and let’s talk a bit on my nickel. 

Resume: Thomas (Tom) Lanen, Strategy, Brand, and Marketing Coach

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Joe John Michael

My sons, 2 now in college, and one a research analyst, whom I’ve coached in baseball and youth soccer along the way, and who fill me with constant wonder and gratitude.

Awed by proper design, I enjoy sailing, live music events, skiing, walking golf courses, consumer technologies, fashion & style, historical fiction, and inclusive theologies. I’m also a hopelessly religious Premier League (UK) football fan.

Over the years I’ve come to believe the strategy, details, and physics of sailing have made me a better strategist and marketer; I welcome calls from sailors ready to field-test my theory – (508) 951-0130.

Read more: LinkedIn Public Profile

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Client List – Present & Past

CONSUMER & RETAIL

  • Avedis Zildjian Co.
  • Boston Whaler
  • Chinet Dinnerware
  • Gibbs Oil (early-stage alternative fuels: Gasohol)
  • Hummel USA Soccer Team Wear (Denmark)
  • Keurig (Away From Home + Digital)
  • LoJack
  • PACT 2000 – NYYC America’s Cup Challenge (pro bono)
  • Stanley Tools
  • Velcro USA Inc. – CPG, Health & Beauty, Marine, Hardware, Toys
  • VOX Amplifiers

BENEFITS & INSURANCE

  • CarewDriscoll
  • Ovation Benefits Group
  • Pacific Resources

BUSINESS SERVICES & CONSULTING

  • Allied Domecq QSR (Franchise support: Dunkin’ Donuts, Baskin Robbins, Togo’s — pre-Bain Capital)
  • Arthur D. Little (USA)
  • Eastern Rainbow
  • Graphic Color
  • LexisNexis PR Solutions
  • Temple, Barker and Sloan

MEDICAL, HEALTHCARE + LAB

  • Advanced Instruments
  • Beth Israel Hospital
  • Digital Medicine
  • Fiske Med-Science
  • Hologic
  • Luxtec Surgical
  • Kimberly Quality Care
  • Newton-Wellesley Hospital
  • SportsMedicine Systems
  • Velcro USA Inc., Medical Products Group

TECHNOLOGY + INDUSTRIAL

  • A.L.E. Systems (laser pulsed power supplies)
  • Innovation Accelerator, Inc. (USPTO & database lateral search;
    Innovation Management System — ideation and measurement)
  • Dewetron (test & measurement systems; Graz, Austria)
  • Kurzweil Applied Intelligence (voice recognition)
  • Stanley Fastening Systems
  • Stanley Tools Division
  • Thermo Electron – Infomatics & Services
  • Thermo (Electron) Scientific – Process Instruments (test systems)
  • Thermo Scientific – Laboratory Products (temperature control)
  • Velcro USA, Inc.– Aerospace, Automotive, Industrial, Mil-Spec, Personal Care (pediatric, senior)
  • Visibility Systems Company (Lightman™)

TELECOMMUNICATIONS

  • Acticom Mobile (NYNEX Mobile)
  • Brondi Intertelephon (Italy)
  • Communications Analysis Associates
  • European Telephone Company
  • GAMMATel
  • Lynx Communications
  • Nelson Communications
  • Network Plus (carrier – voice and early-stage VO-DSL)
  • TCN (telecom for non-profit organizations)

HIGHER EDUCATION

  • Boston State College
  • New Hampshire College
  • Northeastern University
  • Outside the Classroom (now EverFi)

UTILITIES + ENERGY

  • Boston Edison
  • Bay State Gas
  • EnergyUSA
  • Public Service Co. of New Hampshire

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