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Tom Lanen|Client List

Tom Lanen Leading Global Marketing Summit 2017 Austria

I recently moderated a global marketing summit in Graz, Austria for Dewetron, a leading Austrian producer of end-to-end test and measurement systems marketed globally to transportation, power, and allied categories.

I founded Thomas Marketing Services in ’89 as freelance writer and marketing project manager, and over the next couple decades my marketing, creative and technology teams evolved into a full service integrated brand, design, advertising, and digital marketing firm, a dozen or so people strong (plus a large vetted network of outsourced creative, marketing, technology professionals), with annual revenues to 7 figures; and profitable.

Career clients have included the Velcro Group – global businesses for 17+ years with Tom Potterfield, Dick Kuhl, Manny Cardinale, and Lorrie Piper; Thermo Fisher Scientific – 3 businesses over 15 years with Kim Baltier, Patricia Harris, Dave Bennett, Denise Boyd, and Sharon Halter; Ovation Benefits Group – 15 years with brothers Bill and John Carew, and principal partner Brian Driscoll); and Boston Whaler, LoJack, and Keurig with Dave Manly, a true gentleman, and one of the most brilliant marketers and strategists I know; and a friend.

Client List – Just Below

Prior to TMSC, I had stints with several advertising and design agencies, most notably Ingalls Associates (pre-BBDO) in Boston, where I handled the firm’s public utility and energy businesses. I was also very fortunate in my early career to have been mentored by Al Buyer, founder of Alfred S. Buyer Advertising, a pioneer in human resource and recruitment advertising and prince among men.

Today I’m a brand marketer and coach for scientists, academics, and technologists who want to commercialize and market their innovations, including fundraising from private and government sources.

Call me most anytime at (508) 951-0130, and let’s talk a bit on my nickel. 

Resume: Thomas (Tom) Lanen, Strategy, Brand, and Marketing Coach

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Joe John Michael

My sons, twins now in college, and one a research analyst, whom I’ve coached in baseball, youth soccer, and concert-going, and who fill me with constant wonder and gratitude.

Awed by proper design, I enjoy sailing, live music events, skiing, walking golf courses, consumer technologies, fashion & style, historical fiction, and inclusive theologies. I’m also a religious Premier League (UK), USWNT, and international football fan.

Over the years I’ve come to believe the strategy, details, and physics of sailing have made me a better strategist and marketer; I welcome calls from sailors ready to field-test my theory – (508) 951-0130.

Read more: LinkedIn Public Profile

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Client List – Present & Past

CONSUMER & RETAIL

  • Avedis Zildjian Co.
  • Boston Whaler
  • Chinet Dinnerware
  • Gibbs Oil (early-stage alternative fuels: Gasohol)
  • Hummel USA Soccer Team Wear (Denmark)
  • Keurig (Away From Home + Digital)
  • LoJack
  • PACT 2000 – NYYC America’s Cup Challenge (pro bono)
  • Stanley Tools
  • Velcro USA Inc. – CPG, Health & Beauty, Marine, Hardware, Toys
  • VOX Amplifiers

BENEFITS & INSURANCE

  • CarewDriscoll
  • Ovation Benefits Group
  • Pacific Resources

BUSINESS SERVICES & CONSULTING

  • Allied Domecq QSR (Franchise support: Dunkin’ Donuts, Baskin Robbins, Togo’s — pre-Bain Capital)
  • Arthur D. Little (USA)
  • Eastern Rainbow
  • Graphic Color
  • LexisNexis PR Solutions
  • Temple, Barker and Sloan

MEDICAL, HEALTHCARE + LAB

  • Advanced Instruments
  • Beth Israel Hospital
  • Digital Medicine
  • Fiske Med-Science
  • Hologic
  • Luxtec Surgical
  • Kimberly Quality Care
  • Newton-Wellesley Hospital
  • SportsMedicine Systems
  • Velcro USA Inc., Medical Products Group

TECHNOLOGY + INDUSTRIAL

  • A.L.E. Systems (laser pulsed power supplies)
  • Innovation Accelerator, Inc. (USPTO & database lateral search;
    Innovation Management System — ideation and measurement)
  • Dewetron (test & measurement systems; Graz, Austria)
  • Kurzweil Applied Intelligence (voice recognition)
  • Stanley Fastening Systems
  • Stanley Tools Division
  • Thermo Electron – Infomatics & Services
  • Thermo (Electron) Scientific – Process Instruments (test systems)
  • Thermo Scientific – Laboratory Products (temperature control)
  • Velcro USA, Inc.– Aerospace, Automotive, Industrial, Mil-Spec, Personal Care (pediatric, senior)
  • Visibility Systems Company (Lightman™)

TELECOMMUNICATIONS

  • Acticom Mobile (NYNEX Mobile)
  • Brondi Intertelephon (Italy)
  • Communications Analysis Associates
  • European Telephone Company
  • GAMMATel
  • Lynx Communications
  • Nelson Communications
  • Network Plus (carrier – voice and early-stage VO-DSL)
  • TCN (telecom for non-profit organizations)

HIGHER EDUCATION

  • Boston State College
  • New Hampshire College
  • Northeastern University
  • Outside the Classroom (now EverFi)

UTILITIES + ENERGY

  • Boston Edison
  • Bay State Gas
  • EnergyUSA
  • Public Service Co. of New Hampshire

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