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Think of Me As Your Brand Marketing GPS

By on Oct 1, 2017 in Brand, Branding, Coaching, Innovation, Lean, Marketing, Mentoring, Startup, Strategy, Turnaround | 0 comments

Thomas G Lanen Thomas Marketing Services Corporation May 2017Welcome to Thomas Marketing, a marketing advisory
business actively focused on branded technologies and processes related to the emerging medical (MMJ) and recreational cannabis sector; and the complexities of
state and Federal regulatory issues, including
compliant packaging and safety.

I’m Tom Lanen, and my business, brand development
and marketing experience is wide-ranging in support
of well-known brands such as Velcro™, Keurig™,
Ovation Benefits™ Group, Boston Whaler™, and
Thermo Fisher Scientific™; and many startups.

A hands-on SME, strategist, project manager, and
coach, I help principals focus, articulate and
amplify their brand and position; quantify goals;
and plan marketing and sales strategies.
Then, I help get it done, fast and well.
+1 (508) 951-0130

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How Two Youth Soccer ‘Troublemakers’ Helped Me Devise A Strategy To Find Hidden Leaders

By on May 3, 2017 in Coaching, Strategy |

Coaching youth soccer was one of the most fun and most satisfying, albeit challenging dad things I did when my sons were young. Not that I knew what I was doing; I did not. I’d never played it as a youth, and in fact my only connections to the game came from a Danish soccer team wear client I had during the 1994 World Cup in the USA; and through osmosis from my creative partner, an Irish National designer … Click > below to continue

Brand, As It Should Be

By on Mar 2, 2017 in Brand, Coaching, Marketing, Mentoring, Strategy |

I’ve just completed my first significant assignment solely as a strategy and brand coach, versus the full-service ad agency guy I’ve been throughout my career. When I took the assignment, I expected it to be routine: the charge was to help re-establish a mid-technology B2B brand, and the beginnings of a marketing program — right in my wheelhouse. But, while one of my primary goals was to encourage the client’s staff to take over content and social media creation, I expected resistance, and thought I’d still have to be part of the tactical team.

Then I met the young stakeholders of this Austrian mid-technology business, and they stepped-up and took full ownership of the brand. I was delighted … click > below to read more