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Guest Post: ‘Live, Protect + Strengthen the Brand’

By on Jun 7, 2017 in Lean Startup | 0 comments

By Bill Carew, Ovation Benefits Group
[From a post that first appeared in the Ovation Nation Blog in 2012.]

I have always been infatuated with the power of strong brands. Since we started this business 10 years ago, we tried to build an organization—and a brand—that reflected who we were as individuals and what we thought our customers valued the most:

– Image
– Integrity
– Service
– Creativity
– Commitment
– Innovation
– Excellence
– Positive Energy
– Passion
– Personality

I learned to appreciate the power of the brand by working with branding guru Tom Lanen of Thomas Marketing Services Corporation, who taught me about brand equity and the need to constantly and continuously protect and preserve and strengthen your brand. “Protect it at all costs” …