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Think of Me As
A Brand Marketing GPS for Scientists and Academics.

By on Jun 19, 2017 in Brand, Coaching, Innovation, Marketing, Mentoring, scientific commercialization, Strategy | 0 comments

Thomas G Lanen Thomas Marketing Services Corporation May 2017Hello! I’m Tom Lanen, and I offer needs-based integrated inbound, social, and outbound marketing, and coaching.

While my brand development and marketing experience is wide ranging in support of well-known brands such as Velcro™, Keurig™, and Thermo Fisher Scientific™,
today my sweet spot is helping scientists, academics, and technologists commercialize and market their innovations, technologies, and patents.

I help them focus, articulate, and amplify their brand and position;
quantify goals, plan their marketing and sales strategies;
and execute fast and well via best practices and Agile
business, marketing, and sales process,
and technology. +1 (508) 951-0130

Click the > button below for more.
 

Al Baier’s Business Gift To Me: A Profound Life Lesson

By on Apr 25, 2017 in business, Marketing, Parenting, Strategy |

Every so often there’s an article enumerating “The 10 Most Important Things I’ve learned in Business.” Inevitably it starts with #1: “I learned Excel.”

Well, I’m as big a sucker for these lists as the next guy, and always scan them for tidbits o’ wisdom. And sure, learning Excel is probably one of them.

Oddly though, I’ve never seen the one lesson I’ve always considered most important in my business life … please click > below to read more

Brand, As It Should Be

By on Mar 2, 2017 in Brand, Coaching, Marketing, Mentoring, Strategy |

I’ve just completed my first significant assignment solely as a strategy and brand coach, versus the full-service ad agency guy I’ve been throughout my career. When I took the assignment, I expected it to be routine: the charge was to help re-establish a mid-technology B2B brand, and the beginnings of a marketing program — right in my wheelhouse. But, while one of my primary goals was to encourage the client’s staff to take over content and social media creation, I expected resistance, and thought I’d still have to be part of the tactical team.

Then I met the young stakeholders of this Austrian mid-technology business, and they stepped-up and took full ownership of the brand. I was delighted … click > below to read more