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Think of me as your brand marketing GPS.

By on Mar 18, 2017 in Brand, Coaching, Innovation, Marketing, Mentoring, Strategy | 0 comments

Tom Lanen, 2016 Thomas Marketing Services CorporationHello! I’m Tom Lanen, and I help business stakeholders, marketers, technologists, and teams enhance their marketing capabilities and processes; and hit their numbers. Well, fast and affordably.

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Brand, As It Should Be

By on Mar 2, 2017 in Brand, Coaching, Marketing, Mentoring, Strategy |

I’ve just completed my first significant assignment solely as a strategy and brand coach, versus the full-service ad agency guy I’ve been throughout my career. When I took the assignment, I expected it to be routine: the charge was to help re-establish a mid-technology B2B brand, and the beginnings of a marketing program — right in my wheelhouse. But, while one of my primary goals was to encourage the client’s staff to take over content and social media creation, I expected resistance, and thought I’d still have to be part of the tactical team.

Then I met the young stakeholders of this Austrian mid-technology business, and they stepped-up and took full ownership of the brand. I was delighted … click > below to read more