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Think of me as your brand marketing GPS.

By on Apr 27, 2017 in Brand, Coaching, Innovation, Marketing, Mentoring, Strategy | 0 comments

Thomas G Lanen Thomas Marketing Services Corporation May 2017Hello! I’m Tom Lanen, and I offer strategic inbound and outbound marketing, and coaching including social media.
My sweet spot is helping startups and small business owners who’d probably rather not be doing marketing, but don’t have in-house staff or whose capabilities are stretched thin. I help them define, plan, and hit their numbers via best practices marketing and sales process, and technology.
And, as needed, help get it done.

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Brand, As It Should Be

By on Mar 2, 2017 in Brand, Coaching, Marketing, Mentoring, Strategy |

I’ve just completed my first significant assignment solely as a strategy and brand coach, versus the full-service ad agency guy I’ve been throughout my career. When I took the assignment, I expected it to be routine: the charge was to help re-establish a mid-technology B2B brand, and the beginnings of a marketing program — right in my wheelhouse. But, while one of my primary goals was to encourage the client’s staff to take over content and social media creation, I expected resistance, and thought I’d still have to be part of the tactical team.

Then I met the young stakeholders of this Austrian mid-technology business, and they stepped-up and took full ownership of the brand. I was delighted … click > below to read more