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Strategy & Brand Marketing Coaching for Business Owners

A go-to problem solver and facilitator, I help business people hit their lead gen, sales, and revenue numbers.

Thomas Marketing MVB PilotThomas Brand Pilot TBP coaching sessions are two- to three-hour meeting blocks, either at your location or online. Programs can be customized to address your specific needs, timing and budget, and include an initial no-cost 30-minute assessment; and in-depth planning once assigned an objective and time frame. Sessions can include as many attendees as needed to achieve your goals.

Fishing Where The Fish Are Today - Thomas Marketing Services_Tom Lanen_Brand, As It Should BeFishing Where The Fish Are Today™ This typically starts with an in-service (on-premises on via webinar) brand, strategy and marketing program for business owners and stakeholders. It enables them to jump-start their marketing knowledge bases as relates to today’s best practices. Customized to address client issues, it can include, but is not limited to:

Strategic Brand Communications Platform
Mission & Positioning
Online and Digital Marketing
Public Relations
Permission E-Mail Marketing
Marketing Automation, Content Marketing
Social Media & Social Influence Marketing
Merchandising & Packaging

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ThomasMarketing Services Corp_Brand Eco-System & Visual Design System.

A branded visual design and marketing ‘eco-system’ that expands upon the identity established by the logo; with all tactics aligned with the core strategic brand communications platform to create a consistent and engaging brand presence. (Click to enlarge.)

Programs are based upon well-defined strategic brand marketing model and process refined over my 35+ years working on leading brands.  They blend and prioritize elements from the P&G™, Boston Whaler™, Keurig™, Thermo Scientific™, and Velcro™ brand strategic marketing playbooks; and are scalable, pragmatic, and repeatable.

Thomas Brand Pilot Coaching -a-better-marketing-process

There are many ways to do it; but some are more feasible than others. Illustration ©Chuck Braun

Questions? I can answer them fast. With 35+ years’ current experience in branding, design, and digital marketing (including social media: Klout 40-57), and my generalist technical nature, I know how to get marketing programs into the done column — well and fast — and can help you, and your team shine. And if I don’t know the answer to your question, I know where to find it.

While my primary function is strategic in nature, I’m also a connector and have a broad range of well-vetted outsource tactical and marketing services and creative professionals ready to help achieve your expectations.

 Websites, Microsites, Blogs

Content Marketing
Permission Email Marketing
Video Content & 3D Modeling
Corporate Communications
Social Media
Presentations & Sales Decks
HR: Recruiting, Benefits
Technical Writing
Event & Trade Show Publicity
Marketing to Seniors

I also take on freelance writing, reporting, and editing assignments, and bring a unique and disciplined ability to create understanding across technical and non-technical readers while retaining technical context.

Please contact me, Tom Lanen, in confidence to schedule a no-cost web conference or phone meeting. (508) 951-0130
Resume: Thomas (Tom) Lanen, Strategy, Brand & Marketing Coach

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