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Brand Marketing for Scientists & Academics Commercializing Their Innovations

A go-to problem solver and facilitator, my teams and I help scientists, academics, technologists, and business people commercialize and market their innovations, and hit their lead gen, sales, and revenue numbers. I act in strategic and tactical roles as needed, as a coach and/or soldier, and a with a broad depth of expertise and qualified resources can help you get your initiatives of the boards and into markets, well and fast.

This can include preparation and plans to qualify for NSF grants, and other government and NGO sponsors; and private placements.

Thomas Marketing MVB PilotThomas Brand Pilot TBP coaching sessions are two- to three-hour meeting blocks, either at your location or online. Programs can be customized to address your specific needs, timing and budget, and include an initial no-cost 30-minute assessment; and in-depth planning once assigned an objective and time frame. Sessions can include as many attendees as needed to achieve your goals.

Fishing Where The Fish Are Today - Thomas Marketing Services_Tom Lanen_Brand, As It Should BeFishing Where The Fish Are Today™ This typically starts with an in-service (on-premises on via webinar) brand, strategy and marketing program for business owners and stakeholders. It enables them to jump-start their marketing knowledge bases as relates to today’s best practices. Customized to address client issues, it can include, but is not limited to:

Strategic Brand Communications Platform
Mission & Positioning
Online and Digital Marketing
Public Relations
Permission E-Mail Marketing
Marketing Automation, Content Marketing
Social Media & Social Influence Marketing
Merchandising & Packaging

I also offer full project management and marketing services to businesses who wish to have a trusted partner fully execute a commercialization and marketing program within a defined time frame and scope.

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ThomasMarketing Services Corp_Brand Eco-System & Visual Design System.

A branded visual design and marketing ‘eco-system’ that expands upon the identity established by the logo; with all tactics aligned with the core strategic brand communications platform to create a consistent and engaging brand presence. (Click to enlarge.)

Programs are based upon well-defined strategic brand marketing model and process refined over my 35+ years working on leading brands.  They blend and prioritize elements from the P&G™, Boston Whaler™, Keurig™, Thermo Scientific™, and Velcro™ brand strategic marketing playbooks; and are scalable, pragmatic, and repeatable.

Thomas Brand Pilot Coaching -a-better-marketing-process

There are many ways to do it; but some are more feasible than others. Illustration ©Chuck Braun

Questions? I can answer them fast. With 35+ years’ current experience in branding, design, and digital marketing (including social media: Klout 40-57), and my generalist technical nature, I know how to get marketing programs into the done column — well and fast — and can help you, and your team shine. And if I don’t know the answer to your question, I know where to find it.

A Project Manager and Coach, I’m also a connector and have a broad range of well-vetted outsource tactical and marketing services and creative professionals ready to help achieve your expectations.

 Websites, Microsites, Blogs

Content Marketing
Permission Email Marketing
Video Content & 3D Modeling
Corporate Communications
Social Media
Presentations & Sales Decks
HR: Recruiting, Benefits
Technical Writing
Event & Trade Show Publicity
Marketing to Seniors

I also bring a unique and disciplined ability to create understanding across technical and non-technical readers while retaining technical context.

Please contact me, Tom Lanen, in confidence to schedule a no-cost web conference or phone meeting. (508) 951-0130
Resume: Thomas (Tom) Lanen, Strategy, Brand & Marketing Coach

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