A go-to problem solver and facilitator, my teams and I help scientists, academics, technologists, and business people commercialize and market their innovations, and hit their lead gen, sales, and revenue numbers. I act in strategic and tactical roles as needed, as a coach and/or soldier, and a with a broad depth of expertise and qualified resources can help you get your initiatives of the boards and into markets, well and fast.
This can include preparation and plans to qualify for NSF grants, and other government and NGO sponsors; and private placements.
Thomas Brand Pilot™ TBP coaching sessions are two- to three-hour meeting blocks, either at your location or online. Programs can be customized to address your specific needs, timing and budget, and include an initial no-cost 30-minute assessment; and in-depth planning once assigned an objective and time frame. Sessions can include as many attendees as needed to achieve your goals.
Fishing Where The Fish Are Today™ This typically starts with an in-service (on-premises on via webinar) brand, strategy and marketing program for business owners and stakeholders. It enables them to jump-start their marketing knowledge bases as relates to today’s best practices. Customized to address client issues, it can include, but is not limited to:
• Strategic Brand Communications Platform
• Mission & Positioning
• Online and Digital Marketing
• Public Relations
• Permission E-Mail Marketing
• Marketing Automation, Content Marketing
• Social Media & Social Influence Marketing
• Merchandising & Packaging
I also offer full project management and marketing services to businesses who wish to have a trusted partner fully execute a commercialization and marketing program within a defined time frame and scope.
Programs are based upon well-defined strategic brand marketing model and process refined over my 35+ years working on leading brands. They blend and prioritize elements from the P&G™, Boston Whaler™, Keurig™, Thermo Scientific™, and Velcro™ brand strategic marketing playbooks; and are scalable, pragmatic, and repeatable.
Questions? I can answer them fast. With 35+ years’ current experience in branding, design, and digital marketing (including social media: Klout 40-57), and my generalist technical nature, I know how to get marketing programs into the done column — well and fast — and can help you, and your team shine. And if I don’t know the answer to your question, I know where to find it.
A Project Manager and Coach, I’m also a connector and have a broad range of well-vetted outsource tactical and marketing services and creative professionals ready to help achieve your expectations.
• Websites, Microsites, Blogs
• Content Marketing
• Permission Email Marketing
• Video Content & 3D Modeling
• Corporate Communications
• Social Media
• Presentations & Sales Decks
• HR: Recruiting, Benefits
• Technical Writing
• Event & Trade Show Publicity
• Marketing to Seniors
I also bring a unique and disciplined ability to create understanding across technical and non-technical readers while retaining technical context.
Please contact me, Tom Lanen, in confidence to schedule a no-cost web conference or phone meeting. (508) 951-0130
Resume: Thomas (Tom) Lanen, Strategy, Brand & Marketing Coach