A go-to problem solver and facilitator, my teams and I help business owners, principals and marketers hit their numbers. I act in strategic and tactical roles as needed, as a coach and/or soldier, and a with a broad depth of expertise and qualified resources can help you get your initiatives of the boards and into markets, well and fast.
Thomas Brand Pilot™ Coaching sessions are two- to three-hour meeting blocks, either at your location or online. Programs can be customized to address your specific needs, timing and budget, and include an initial no-cost 30-minute assessment; and in-depth planning once assigned an objective and time frame. Sessions can include as many attendees as needed to achieve your goals.
Fishing Where The Fish Are Today™ This typically starts with an in-service (on-premises on via webinar) brand, strategy and marketing program for business owners and stakeholders. It enables them to jump-start their marketing knowledge bases as relates to today’s best practices. Customized to address client issues, it can include, but is not limited to:
• Strategic Brand Communications Platform
• Mission & Positioning
• Online and Digital Marketing
• Public Relations
• Permission E-Mail Marketing
• Marketing Automation, Content Marketing
• Social Media & Social Influence Marketing
• Merchandising & Packaging
I also offer full project management and marketing services to businesses who want a trusted partner to fully execute an Agile brand marketing program within a defined time frame and scope.
Programs are based upon well-defined strategic brand marketing model and process refined over my 35+ years working on leading brands. They blend and prioritize elements from the P&G™, Boston Whaler™, Keurig™, Thermo Scientific™, and Velcro™ brand strategic marketing playbooks; and are scalable, pragmatic, and repeatable.
Questions? I can answer them fast. With 35+ years’ current experience in branding, design, and digital marketing (including social media: Klout 40-57), and my generalist technical nature, I know how to get marketing programs into the done column — well and fast — and can help you, and your team shine. And if I don’t know the answer to your question, I know where to find it.
A Project Manager and Coach, I’m also a connector and have a broad range of well-vetted outsource tactical and marketing services and creative professionals ready to help achieve your expectations.
• Websites, Microsites, Blogs
• Content Marketing
• Permission Email Marketing
• Video Content & 3D Modeling
• Corporate Communications
• Social Media
• Presentations & Sales Decks
• HR: Recruiting, Benefits
• Technical Writing
• Event & Trade Show Publicity
• Marketing to Seniors
I also bring a unique and disciplined ability to create understanding across technical and non-technical readers while retaining technical context.
Please contact me, Tom Lanen, in confidence to schedule a no-cost web conference or phone meeting. (508) 951-0130
Resume | Thomas (Tom) Lanen | Strategic Brand Marketer & Coach